In the past few months, we’ve seen huge shifts in how people are working. This naturally extends to the healthcare industry, where care delivery continues to be a priority, even amidst social distancing and shifts in the workplace.
Earlier this spring, the Webex UX Research team conducted an extensive qualitative study with healthcare providers and patients who use telehealth services. The study unearthed the challenges, opportunities and patterns of behavior when using video in healthcare settings. It also served as the foundation for developing healthcare personas, among the first industry-specific personas to be created and used at Webex.
In the world of product development, personas are a common tool to help surface deep research findings and build alignment across multiple … Read the rest